A coaching page makeover: give every link a job

The page lists things in the order they were added. The latest podcast is first. The coaching application is near the bottom. The coach's bio says ‘Helping you reach your goals,’ but does not explain who they work with or what kind of help they offer.

Take a moment to read the example below as a new visitor. Several links sound as if they could do the same thing. Someone looking for personal help might try ‘Get started,’ ‘My program,’ or ‘Work with me.’ They have to open the links to discover the difference.

Before changing the design, write down what each link opens. This gives you a simple list of what the page contains. You can then decide which items belong together, which need clearer names, and which can move further down.

Suppose the coach is currently taking new personal coaching clients. That offer can come first. Give it a clear title, a short description, and a button that opens the application. A visitor should be able to find it without searching through unrelated links.

Put the workout plan next. Some people may prefer to train on their own, so make that option easy to spot as well. Both offers have a place on the page. The order helps people see what the coach is focusing on right now.

This choice can change. If coaching applications close, update the description and move the available plan higher up. If there is a waiting list, say that clearly. The top of the page should reflect what a visitor can actually do today.

Change ‘Work with me’ to ‘Apply for personal coaching.’ Under it, explain what kind of support is included. In this example, the service could include a plan built around the client's schedule and regular calls with the coach. The real description should match the service being sold.

Change ‘My program’ to ‘Explore the strength training plan.’ Explain that this is a plan to follow on your own. If personal feedback is not included, make that clear. Someone can then compare the two offers before choosing a link.

Keep the descriptions short enough to read quickly. Focus on the questions that separate the offers: do I work with the coach, what do I receive, and what happens when I click? Put the full details on the page that opens next.

Write a bio that tells people who the coaching is for. For this example, it could say: ‘Strength coaching for people who want to build a routine around a busy week.’ The visitor now has some context for the offers below it.

Use the rest of the page to answer questions that come up often. People might want to know whether coaching happens online, what equipment the plan needs, or where to read about prices. Put a short answer on the page or give them a clearly named link to the details.

The podcast can stay if it gives a useful introduction to the coach's work. Name the episode or explain the topic so people know why they might listen. Group social links in the profile area, and keep a contact option easy to find.

If you include client feedback on a real page, use real comments with permission. Choose feedback that helps explain the service. You can make a useful page with a clear description and examples of your work while you are still building experience.

Follow the coaching link yourself. If it opens a form, say that the visitor is applying. Explain that the coach will review the form before a place is confirmed. Only promise a reply time if it is one the coach can meet.

Now follow the plan link. Check that the name, format, and price agree with the creator page. If someone needs to make an account or use another service to get the plan, explain that at the point where it matters.

Small details can help people feel less lost. A clear contact link gives them somewhere to go if they are unsure which option to choose. It also gives the coach a way to hear which parts of the page still need explaining.

Show the updated page to someone who has not seen it before. Ask them to explain the two offers in their own words. Then ask which link they would use to apply and which they would use to train on their own. Listen for anything they have to guess.

Open both links on a phone and check the pages they lead to. The new wording is only useful if it matches the next page. Change anything that gives the wrong expectation, then try the page again.

After sharing, pay attention to the questions you receive. If your tools show visits and clicks, those numbers can add context. A click is not a confirmed application or purchase. Check those outcomes in the service that handles them before deciding whether more people are signing up.

In Pagelyy, you can use a link block for the coaching application, a product block for the plan, and a content block for a short explanation. Arrange them in the chosen order, preview the draft, and publish when the links and descriptions are ready.